I’d love your opinion on this …

Just a quick question: what’s your #1 single biggest marketing challenge right now? I’m developing some new reports and courses and I’d love to know the most important marketing issue you’re facing — I’d like to make my new content as relevant and as useful as possible. Comment here or if you prefer email me… Read More »

The Sky/Vodafone Merger

In case you haven’t been keeping up with the news, here are the specifics: Earlier this month, Sky Network TV announced its plan to buy Vodafone New Zealand for $3.44 billion in cash and shares in a reverse takeover which would see Vodafone’s British parent group own 51 per cent of the combined group’s shares.… Read More »

Marketing Insights publication – Free Download

Marketing Insights is a new publication collecting advice and opinion from leading NZ marketing professionals, supplemented by information drawn from elsewhere and interpreted from a Kiwi business perspective. This is a content marketing project, featuring sponsored contributions covering key topics that will have a continuing impact on NZ marketers, today and tomorrow. Our content ranges… Read More »

Our Newest Course: Social Media Refresher 2016

Social media is an ever-changing environment and unless you’re involved on a day to day basis you’re unlikely to stay up-to-date with the latest developments in the medium. So we’ve devised this social media marketing refresher course to capture the latest developments across the expanding world of social media. Here’s what the course covers: Lesson… Read More »

Get Noticed by Prospective Clients

87% of B2B buyers now conduct their own research BEFORE they make any contact with potential suppliers. What sorts of research? Prospects gather information about your product or service category, read white papers, watch slide presentations and videos and read reviews. All the while, they’re deciding exactly what product or service they need – and, through their… Read More »

Are you one of NZ’s marketing Thought Leaders?

An Invitation to New Zealand’s Leading Marketers Join us in this sponsored thought leadership project, featuring insights from many of NZ’s leading marketers and communications professionals. It’s an opportunity to reinforce your position as a thought-leader in your category. MARKETING INSIGHTS from New Zealand’s Leading Marketers As the title suggests, MARKETING INSIGHTS is a new… Read More »

Are You Using Periscope Yet?

Twitter’s streaming video mobile app Periscope is old tech now — it launched all the way back in March 2015, which in Internet years is about a century ago — but there may be a few out there who don’t know much about it, so let’s drill a little deeper. Here’s a useful overview/demo: Periscope… Read More »

New Facebook Lead Ads Solve A Massive Mobile Marketing Problem

It won’t have escaped your attention that Facebook has been putting an immense amount of effort into encouraging marketers to place advertising on its platform. The biggest challenge in recent times has been that Facebook is now predominantly based on mobile devices — by July 2015, 88% of Facebook’s 1.49 billion monthly active users were… Read More »

Are You at Risk from the Harmful Digital Communications Act?

You probably heard about, but didn’t pay too much attention to, the passage of the Harmful Digital Communications Act back in July. After all, it’s not as if you go about slagging off the competition or your customers, right? Well, sorry, you DO need to be aware of the implications of the Act, because they… Read More »

How Google Customer Match Can Revolutionise Your Marketing

Customer Match represents the biggest change to Google AdWords in a decade — and (if you make full use of Customer Match) it will totally revolutionise the way that you remarket to your customers and how you find hot new prospects. Customer Match is reshaping Search Engine Marketing, eCommerce and Multichannel Marketing, all at the… Read More »