Monthly Archives: October 2007

Ethics In Marketing: Do Ask, Do Tell

The Word of Mouth Marketing Association (WOMMA) last week released the WOMMA Ethics Assessment Tool. Its purpose: to help marketers identify and eliminate unethical word of mouth marketing tactics before it’s too late. Modeled on the WOMMA Ethics guidelines of honesty of relationship, opinion, and identity, the Ethics Tool guides marketers through the questions they… Read More »