Monthly Archives: November 2007

Friends and Family Ties

What most influences women’s buying decisions? Ads? Celebrities? A mention in the media? You probably won’t be too surprised to learn that family and friends prove the most significant shopping influencers, according to a survey by global public relations firm practitioners Ketchum. Ninety-one percent of women surveyed say friends and family give “very” or “somewhat”… Read More »

Circular Entertainment

Nokia have recently released their conclusions from a research project intriguingly entitled “Entertainment: A Glimpse Of The Next Episode” based on research from 9000 consumers aged 16-35 from 17 countries. Some outtakes: “Even today, entertainment is still fundamentally transactional and linear. Content is provided for a viewer to watch, whether that be on the sofa,… Read More »