Monthly Archives: April 2008

Freeconomics: Are We There Yet?

In the cover story of the March 2008 edition of WIRED magazine, editor (and Long Tail author) Chris Anderson waxed lyrical about the power of FREE. His primary thesis: The rise of “freeconomics” is being driven by the underlying technologies that power the Web. Just as Moore’s law dictates that a unit of processing power halves in price… Read More »

Mobile Marketing Code of Practice

New Zealand’s Unsolicited Electronic Messages Act 2007, which came into force in September last year, includes mobile messaging within its terms of reference, and any mobile marketing should take notice of the provisions of that act. Of course, there’s a little bit more to mobile marketing than just complying with government regulation. May we direct… Read More »

Latest BrandZ Top 100 Ranking

The third annual BrandZ™ Ranking was announced earlier this week. BrandZ, produced by global market research and consulting firm Millward Brown Optimor, identifies the world’s most powerful brands as measured by dollar value. The combined value of all brands in the BrandZ Top 100 increased by 21% from US$1.6 trillion in 2007 to $1.94 trillion in 2008,… Read More »

New Mag: 1am

So there’s a new magazine set to launch next Monday, “from the visionary and creative force behind pavement magazine and wishuwereherexxx magazine.” Title of this new publication? 1am. Product category? Fashion. With due humility, the publishers describe the new arrival as: .. a new revolution once again set to reshape the cultural landscape,promising to excite,… Read More »

Church V. State 2.0

The newspaper industry has long sought to maintain at least the appearance of editorial independence, with those poor corrupt souls in the advertising department kept well away from the holy editorial ground. That independence was a luxury which could be permitted in the controlled environment within which newspapers operated in past centuries — typically the papers had… Read More »

It’s the Customer, Stupid

You know, and we know, that none of us can stay in business without customers. Love ‘em or hate ‘em, can’t live without ‘em. Unless your business is really, really small – and wants to stay that way – you’ll have to figure out some way of winning and retaining customers. Thanks to the wonders… Read More »