Monthly Archives: May 2008

TVNZ In Charter Funding Row

TVNZ is under fire for planning to use monies granted to it from the Crown under the TVNZ Charter to contribute towards the “absolutely enormous” production costs of broadcasting the Beijing Olympics.   Is it a fair criticism of TVNZ? Let’s review the TVNZ Charter.   The Charter states that TVNZ will: (i) feature programming… Read More »

Here’s Lookin’ At You, Kid

Wow! BrandWeek reports that starting next month, consumers can visit MyMMs.com, upload a photo and order a batch of M&M’s with a face and personal message printed on the candy shell. Is this the ultimate personalised medium or what? Takes cannibalism to a whole new level …

Another Day, Another Niche Magazine

For all those folk who, in the aftermath of Michael Cullen’s latest budget, cried out “forget the block of cheese, what we desperately need is another new magazine on which to splurge our newfound wealth” — relax, your wishes have been anticipated with the launch of NEW ZEALAND WOMEN’S HEALTH, a joint venture between Pacific… Read More »

Seth’s Ten Marketing Commandments

Champion blogger Seth Godin has updated and republished his list of “What Every Good Marketer Knows”. As the name suggests, Seth’s list captures some of the core beliefs that guide Good Marketers in their daily habits. Seth’s published some 37 nuggets of marketing wisdom, but we’ve opted to choose the ten we consider the most significant.… Read More »

Seth’s Ten Marketing Commandments

Champion blogger Seth Godin has updated and republished his list of “What Every Good Marketer Knows”. As the name suggests, Seth’s list captures some of the core beliefs that guide Good Marketers in their daily habits. Seth’s published some 37 nuggets of marketing wisdom, but we’ve opted to choose the ten we consider the most significant.… Read More »

Next US TV Season Part II

ABC today said it would bring back most of its 2007-08 lineup and add only two new shows in the fall. Returning to the schedule are “Boston Legal” (for a final season); “Pushing Daisies”; “Private Practice”; “Dirty Sexy Money”; “Ugly Betty”; “Grey’s Anatomy”; “Extreme Makeover: Home Edition”; “Brothers & Sisters”; “Desperate Housewives”; “Dancing with the… Read More »

Shock! Horror! Slump!

The RealEstate.co.nz blog “Unconditional” is reporting that media stories on real estate trends and the effect they have on buyer and seller behaviour has been monitored for the first time and the results show the impact is immediate and significant. For the first time research shows that a series of negative headlines can send interest… Read More »

New TelstraClear Portal

TelstraClear today launched www.Clearnet.co.nz, “a new online destination for digital content”, which it’s touting with the objective of showcasing and selling broadband. Clearnet.co.nz includes news, sport, video and weather, with an initial focus on gaming, including the site’s own gaming servers, reviews and features such as zero rated gaming. Why the push on gaming? The New Zealand… Read More »