Monthly Archives: March 2009

The Unfortunate Tale of Toys.com

It was the talk of the town: in late February, ToysRUs bought Toys.com at auction for $5.1 million. Most bidders dropped out of the auction at $3 million, leaving ToysRUs and domain holding company National A-1 to battle it out for hours until one emerged victorious. In the words of the Washington Post, “ToysRUs really didn’t… Read More »

The Future of Journalism

The Seattle Post-Intelligencer rolled off the presses one final time last Tuesday, leaving behind more than 117,600 weekday readers. The Seattle paper joins Denver’s Rocky Mountain News, which published its final edition at the end of February. The PI is the latest — and largest — newspaper to fail amid a recession that has been especially brutal for the industry.… Read More »

Google adds Behavioral Targeting

According to AdAge.com, Google is turning to Behavioral Targeting to beef up its display advertising business. Here’s the scoop: [On March 11 Google] announced it will launch a beta test of “interest-based targeting,” which lets advertisers target web users based on where they’ve been surfing across the internet. If a user is reading sports articles… Read More »