Today’s NZ Herald reports on economic turmoil in the major media. It’s valuable information when negotiating with media outlets, so here are the main points: Fairfax Media – owns an extensive portfolio of NZ newspapers and magazines, Stuff and Trade Me. Last week reduced profit forecasts and S&P downgraded its credit rating. Laying off 10… Read More »
The NZ National Flower Promotion Group’s Mother’s Day ‘09 campaign was promoted as being based on the ‘reminder note’ concept: “We plan to get reminder post-it notes placed in as many high traffic areas around Auckland City.” Yep, actual Post-It notes stuck up around Auckland. Unsurprisingly, the result was a mess: “These little pink and… Read More »
We used to think that they just made stuff up! Turns out we were wrong. A survey of U.S. journalists by Brodeur, a strategic communications group, suggests that blogs are not only having an impact on the speed and availability of news, but they can also be the source of the news as well. And… Read More »
Last week saw the first official presentations on the upcoming TiVo offerings, with Australasian CEO Robbee Minicola and NZ Launch Manager Steve Browning unveiling some of the detail around the forthcoming service. Although TiVo won’t start operating in New Zealand until Christmas this year (actual launch date not yet specified, but we’re picking early November… Read More »
TVNZ has decided not to renew its option on the TV ONE show Wheel of Fortune. The daily 5.30 show will now finish up mid year, and will be replaced by MasterChef. The show (like all local productions) was expensive to make and the recession meant it was not achieving an adequate return from advertising.