Monthly Archives: June 2009

The Warehouse finally starts selling online

The Warehouse’s ecommerce site finally went live on Friday. According to The Warehouse’s CEO, Ian Morrice Kiwis “can start enjoying great bargains from The Warehouse on-line, as well as in-store.” The company “believes the time is right for this new channel offering.” Trade Me, Air New Zealand, Dick Smiths, 1-Day and many other successful Kiwi… Read More »

Metro Makeover

Auckland’s Metro magazine is changing size, adding a few pages and introducing two familiar faces to its content lineup. From the September issue, the magazine will be published in a perfect-bound true A4 format which publishers ACP Magazines are describing as “reader-friendly”. We hadn’t realised that the current format had driven readers into a kicking… Read More »

Quick Stats On Customer Reviews

76% of US shoppers place more trust in brands that offer customer ratings and reviews (Bazaarvoice 2007). Forrester Research says (2008) 71 percent of online shoppers seek out product reviews written by other customers before they buy. Google’s retail industry director John McAteer says (2009) that the volume of reviews is crucial for increasing conversions, with 20… Read More »

CEO does SEO

You don’t have to look very hard these days to find advice on search marketing strategies. Everyone has an opinion, it seems, delivered via methods as diverse as “free ebook when you subscribe” to $1997 weekend workshops crammed with speakers and theorists. The best advice, of course, comes from those who’ve actually implemented search strategies —… Read More »

TV2 Illiteration

TV2’s latest brainwave, using “texty” abbreviations such as TON, NXT, LTR and TMW (= tonight, next, later, tomorrow) in onscreen captions, has led to a backlash (including a 6000-member ‘I hate TV2’s new abbreviations’ Facebook group). TV2 has now done a u-turn and will bring back the lost vowels. As Stuff Blogger Moata Tamaira noted… Read More »

The Prime Miracle

We don’t normally comment on the views of our journalistic colleagues in the newspaper business, but we felt moved to make an exception today over Chris Barton’s NZ Herald column “Government intervention needed to prevent Sky’s delaying tactics“. The issue that Mr Barton raises has to do with the (non-)appearance of Prime on the Freeview… Read More »