Monthly Archives: December 2009

Sponsorship Woes

The Tiger Woods saga once again demonstrates the risks associated with celebrity endorsement. In the wake of the scandal, the champion golfer’s ranking among celebrity endorsers has plunged from 6th to 24th, according to the Davie Brown Index, which is used to gauge the ability of personalities to influence shoppers.  It’s predicted that Tiger’s fall from… Read More »

TV Challenges for 2010

What lies ahead for NZ television networks in 2010? More of the same, with occasional disruptions and a few hints of trouble yet to come.  The disruptions? Unprecedented four-channel coverage of the Winter Olympics in February; the FIFA World Cup in June; and the Commonwealth Games in October – all likely to dislodge viewing habits.… Read More »

Christmas Turnover Puzzle

What are we to make of the conflicting reports about Christmas trading? The NZ Herald this morning tells us “shoppers say they are spending less. Retailers report quieter-than-usual stores.” According to the Herald, the Just Jeans store manager at St Lukes, Claire Ushaw, said the lack of shoppers was bordering on the ridiculous. “We are… Read More »

Hot from the Telecom Santa Line

This year’s Christmas wishlist from Kiwi Kids: Boys’ Top 5: 1. Gaming console/game 2. Cell phone 3. Bike/sports equipment 4. Computer 5. Trampoline Girls’ Top 5: 1. Cell phone 2. Gaming console/game 3. Doll 4. Twilight Saga material 5. Trampoline

More Sky Mobile Channels via Vodafone

On Friday Vodafone and SKY announced that Disney Channel, Playhouse Disney, Trackside, World Wrestling Entertainment and Nickelodeon have been added to the SKY Mobile TV channel line-up, joining Cartoon Network, Adult Swim, Comedy Central, E!, MTV, Discovery Channel, SKY News, SKY Sport News and pay-per-view channel Playboy. The price remains at $2.50 a week for… Read More »

A Matter of Privacy

You may recall a quaint concept called privacy. Back in the day, the notion was that an individual or group had the right to keep information about themselves private, to be revealed only if and when said individual or group chose to do so (and then on a selective basis, to persons or organisations of… Read More »

A Lack of Trust

Perceptive Research recently revealed the results of its latest Attitude New Zealand survey, conducted November 2009; and they don’t always make for comforting reading. For example, we find that more than a third of New Zealanders (37%) couldn’t name a business they trust. Even for those who did find some organisation to trust, the numbers… Read More »

Real Groove Channels 1AM

If you’re of a certain age – or, more importantly, of a certain style – you’ll be aware of 1AM. the alternative fashion magazine created by Pavement co-founder Glenn Hunt. 1AM began its life as a print publication but its last four issues have been online only. Now the ninth issue of 1AM will return… Read More »