Monthly Archives: July 2010

Are You Overlooking the Oldies?

Much of today’s marketing is aimed at the younger end of the population. Popular trading demographics include 20-39s, 20-44s 18-39s or 18-49s. If your target audience is really skewing older, you’ll daringly opt for those aged 25-54. Talk about covering all the bases. However, as Nielsen USA has just reminded us, older folk not only… Read More »

Catching the Black Swans

The UK’s Office of National Statistics is reporting that 30% fewer British holidaymakers headed to New Zealand last year.That’s part of an overall drop in foreign travel by UK residents that saw 10.4 million fewer trips abroad in 2009. Our own Ministry of Tourism (observing that major economic reforms in the UK and Europe are… Read More »