Monthly Archives: January 2011

Smart sponsorships

Global sponsorship specialist IEG’s Dan Kowitz, writing last week on the company’s Sponsorship blog, reported on a panel of industry colleagues who spoke recently at PCMA’s Convening Leaders Annual Conference. The group consisted of representatives from PCMA, FedEx Services, the National School Boards Assn. and Gaylord Entertainment/Gaylord Hotels and they were tasked with talking about… Read More »

New on the Tube: U (no, not that one)

Last night TVNZ went public (on the Six O’clock News, no less), with the name and flavour of its new youth-oriented channel — the one that’s replacing current non-commercial TVNZ 6. The name is U — not to be confused with You. Launch date: March 13, less than two months away. Demographic target: 15-24 It’s… Read More »