Category Archives: 101 Marketing Ideas

Online Layaway: Marketing Idea Worth Stealing #100

Today’s smart marketing idea in a nutshell: if you operate an ecommerce store, whether pureplay online or  clicks and mortar  (i.e. both online and offline channels), offer layaway. Enable consumers to find their desired purchases online, put the products on hold and then pay them off over time. Source of the inspiration? Kmart, who have… Read More »

Idea 101 of “101 Marketing Ideas Worth Stealing”

You’ve probably already stumbled across the hype for the movie “Paranormal Activity”, “a terrifying shot-on-video haunted-house thriller made very much in the found-footage, this-is-really-happening! mode of Blair Witch” (Owen Gleiberman, Here’s how describes the hype: Paramount has brilliantly pitched Paranormal Activity as a viral movie, a film that they’ve played in midnight screenings… Read More »