Category Archives: 2014

Latest Digital Marketing Trends 2014

Here’s a useful roundup of the state of digital marketing in 2014, drawn from a survey of more than 500 marketers about their top digital goals and challenges this year. In the video, you’ll discover: the top objectives of B2B and B2C marketers (and how they differ) where they plan to devote most of their… Read More »

Is 2014 The Year Of The NZ Newspaper Paywall?

Is 2014 the year when the leading New Zealand newspaper websites (i.e. Stuff.co.nz and NZHerald.co.nz) put up paywalls and begin charging Kiwis for access to content? Those in the know seem to think so: In a May 2013 NZ Herald column, APN New Zealand chief marketing officer Kursten Shalfoon predicted 2014 would be “the year… Read More »

What Would You Most Like To Learn About in 2014?

Which online marketing topics would YOU most like to learn about in 2014? Please choose from the topics below (in our simple, two-question survey) or add in your own. Once you’ve completed the survey, please click on the “Done” button and then read on below. NB: We already provide online training courses in various aspects… Read More »

The Changing Face of Television

It’s that time of year when Kiwi broadcasters announce their new seasons, complete with high-energy showreels crammed full with the expected highlights for 2014. To see what TVNZ has in store for us next year, head to http://www.2014tvnz.co.nz/ Here’s TV3’s new season lineup: http://www.tv3.co.nz/Shows/NewSeason.aspx In many ways, television hasn’t changed much in the last couple… Read More »