Category Archives: advertising

Phoenix Film Awards – Deadline Extended

The Phoenix Awards recognise creativity and professional skills in the production of commercial films, video and digital images for advertising and promotional purposes. There are other awards that honour popular movies, film actors, TV programmes and even TV presenters but the Phoenix Awards pay homage to the work of individuals – the skilled professionals who… Read More »

Online Overtakes TV

It’s been brewing for the last couple of years, but now it’s official (based on data reported by the UK Internet Advertising Bureau) — UK spending on internet advertising topped £1.75 billion in the first half of 2009, a rise of just 4.6 per cent compared to the same period last year. But the increase… Read More »

Sport of Kings Gets Second TV Channel

The New Zealand Racing Board will launch a new TV channel in time for the summer racing season, with the working title “TAB TV”. The new channel will be shown in all TAB outlets and will also be broadcast on Sky Digital, from December.  TAB TV will be in addition to the existing Trackside channel… Read More »

Google and the power of Content

You know about Google’s power in Search advertising, but how about in content — all those hundreds of thousands of independent websites that add Google ads to their pages in the hopes of earning a penny or two from their musings? Turns out that the Google Content Network is actually “the world’s #1 ad network”,… Read More »

Recession Restructuring

Today’s NZ Herald reports on economic turmoil in the major media. It’s valuable information when negotiating with media outlets, so here are the main points: Fairfax Media – owns an extensive portfolio of NZ newspapers and magazines, Stuff and Trade Me. Last week reduced profit forecasts and S&P downgraded its credit rating. Laying off 10… Read More »

New Radio Station for Christchurch

Christchurch’s “first new commercial radio station for 18 years” is set to launch this Saturday, April 18. The new station, Pulzar FM, actually began life in 1999 as a low power dance music radio station broadcasting to the inner city. Now the station, currently staffed by volunteers and owned by three Christchurch DJs , is… Read More »