Category Archives: Behavioral

Fear, Loathing and Behavioural Targeting

Conspiracy theorists have a grandiose view of marketers, plotting to rule (or at least ruin) the world through complex conspiracies and intricate schemes fashioned in smoke-filled rooms by crazed monopolists. Perhaps they’re right. Perhaps we just don’t know about such plots because we’ve never been invited to join the de-lumminati. At any rate, the search… Read More »

Google adds Behavioral Targeting

According to AdAge.com, Google is turning to Behavioral Targeting to beef up its display advertising business. Here’s the scoop: [On March 11 Google] announced it will launch a beta test of “interest-based targeting,” which lets advertisers target web users based on where they’ve been surfing across the internet. If a user is reading sports articles… Read More »