Category Archives: blogging

Transparency and the FTC

Last week the Federal Trade Commission threw the blogosphere into a tailspin when it announced its Final Guides Governing Endorsements, Testimonials. The issue that caused the heartache? The new requirement that bloggers (and other marketers) be upfront and honest about endorsements and testimonials, and note when flogging has been paid for by the producers of any… Read More »

Where Do Journalists Get Their Ideas?

We used to think that they just made stuff up! Turns out we were wrong. A survey of U.S. journalists by Brodeur, a strategic communications group, suggests that blogs are not only having an impact on the speed and availability of news, but they can also be the source of the news as well. And… Read More »