Category Archives: ecommerce

FMCG Giant To Sell Stuff Direct Online

The Wall Street Journal is reporting that consumer products giant Procter & Gamble Co. is about to launch an online store that will sell key brands such as Tide (laundry powder), Pampers and Olay, aiming to study consumer buying habits as it counters moves by traditional retailers, which have reduced the variety of brands they… Read More »

Sales Up, Revenues Down

You may have heard of Cyber Monday, the peculiarly American phenomenon that occurs on the Monday after their end-of-November Thanksgiving holiday (in other words, Monday of this week). Cyber Monday is typically the day on which US ecommerce operators hope to cash in on the same shopping frenzy that sees bricks and mortar retailers swamped… Read More »

ECommerce Under Threat? Google, Music and the Buy Button — A Dangerous Combination

Reuters is reporting that “Google Inc is partnering with major music labels to launch a new feature to make it easier to discover, sample and buy songs on the search engine”. The notion, according to the usual suspects “people familiar with the plan”, is that under this new scheme music will be streamed directly onto… Read More »

They’re Back!

Telecom returned to online shopping last night, with the launch of Yahoo!Xtra’s new shopping portal (powered by Hubsta Ltd.). A few words from the press release that announced the launch: Yahoo!Xtra announced the launch of the new Yahoo!Xtra Shopping website, offering over 10,000 products for sale: everything from appliances to wine, cosmetics, flowers and gifts.… Read More »

Online Layaway: Marketing Idea Worth Stealing #100

Today’s smart marketing idea in a nutshell: if you operate an ecommerce store, whether pureplay online or  clicks and mortar  (i.e. both online and offline channels), offer layaway. Enable consumers to find their desired purchases online, put the products on hold and then pay them off over time. Source of the inspiration? Kmart, who have… Read More »

Yahoo!Xtra Gets Back Into Shopping

Yahoo!Xtra and Hubsta (an operating subsidiary of TheDeal.co.nz) last week announced a partnership to create a new online shopping channel which will be integrated into the Yahoo!Xtra portal. The deal is described by  Yahoo!Xtra CEO Kevin Bowler as an “alliance” rather than a joint venture. Site construction is currently underway with a view to having… Read More »

Are Retailers Finally Starting To Get It?

The US National Retail Federation’s Shop.org arm, which concerns itself with matters ecommerce, tells us in its latest Smart Brief email update that: ‘One-third of retailers plan to add “buy online, pick up in store” capabilities in the next 18 months.’ [Shop.org SmartStat March 23, 2009. Source: Retail Horizons: Benchmarks for 2008, Forecasts for 2009]… Read More »

The Warehouse finally starts selling online

The Warehouse’s ecommerce site finally went live on Friday. According to The Warehouse’s CEO, Ian Morrice Kiwis “can start enjoying great bargains from The Warehouse on-line, as well as in-store.” The company “believes the time is right for this new channel offering.” Trade Me, Air New Zealand, Dick Smiths, 1-Day and many other successful Kiwi… Read More »

Following FTC eCommerce Guidelines

The Federal Trade Commission (FTC)—the US consumer protection agency —offers consumers a number of useful eCommerce guidelines that should also guide organisations looking to offer eCommerce. The FTC recommends: Know who you’re dealing with. Confirm the online seller’s physical address and phone number so you can contact them if you have questions or problems. If… Read More »