Category Archives: Effectiveness

Google Wave Invite: Received Yours Yet?

Has geekdom come down to this — that we’re defined (or demeaned) by the presence or absence of an invite to participate in a software release? Thus has it always been with Google. Were you one of The Chosen Ones who received an early GMail invitation? No? Allow us to sneer, from our privileged position… Read More »

Marketing In The Era of Accountability

In 1980, the UK’s esteemed Institute of Practitioners in Advertising (IPA) launched the IPA Effectiveness Awards, whose purpose was to achieve: A better understanding of the crucial role advertising plays in marketing; Closer analysis of advertising effectiveness and improved methods of evaluation; A clear demonstration that advertising can be proven to work, against measurable criteria.… Read More »