Category Archives: FMCG

Five Secrets of Successful Product Launches

The Nielsen Company, which knows a thing or two about product performance, provides useful insights in the latest NielsenWire into some of the key requirements needed to succeed in an ever-changing marketplace. The analysis is based on 500+ recent in-market cases globally. It has become increasingly challenging to bring new products to market. Over the… Read More »

Retail at the Inflection Point

The Coca-Cola Retailing Research Council Europe (CCRRCE) is an organization dedicated to the development of a better understanding of the food retailing and allied merchandise distribution business in Europe. The focus of its energies is to identify and then to study selected critical issues and, when appropriate, to present the findings in a suitable forum.… Read More »