Category Archives: Healthcare

Socialising Healthcare (in a media sort of way)

Healthcare marketers (especially in the US, but here as well) have struggled to adapt to new generation online marketing tools such as Twitter, Facebook, blogs and websites, in the absence of regulatory guidelines for marketing in the new media space. Exactly how do you provide the usual slab of “prescribing information” (often hundreds of words… Read More »

Reaching the Influencers

As the world spins ever faster, it’s proving ever more difficult to grab the attention of those we might wish to reach. It’s tough enough to get through the protective barrier surrounding consumers – connecting with influencers is far harder. The medical profession are amongst the most elusive. Findings presented at April’s ‘Online Marketing and… Read More »