Google Local Listing Ads, currently on beta-test in San Francisco and San Diego. It’s a really important new marketing concept, especially for small business and local retail. They’re flat rate, unlike most other Google ad offerings. This is a massive departure from Google — a whole new online marketing idea that removes the largest barrier for small business! The “science” required to master Google AdWords has been a game-killer for many entrepreneurs and business owners.
Local Searchers, people who seek products, services and information online for specific locations, are proving to be a big boon for shoppers and — potentially — for marketers. A large US study from comScore Networks commissioned byTMP Directional Marketing reveals the following facts concerning consumerbehaviour and attitudes while searching: · 82% of Local Searchers follow… Read More »