Category Archives: metrics

NZ Internet Usage 2013

The biannual World Internet Project (WIP) has just released its 2013 report for New Zealand (conducted in July-September 2013). 2,006 respondents were interviewed, by phone and Internet, and the results compiled and published by the Institute of Culture, Discourse & Communication, AUT University. The researchers have dug deeper than ever with this year’s data, and… Read More »

Sentimental

We’ve come a long way from the days when articles carefully clipped from the newspaper representing the state of the art in media monitoring. Even back then, the missing ingredient was interpretation: What do these stories mean? What are the implications for our business? Nowadays, we’re drowning in data but clarification remains fuzzy. Thankfully, there… Read More »