Category Archives: Mobile marketing

NZ Internet Usage 2013

The biannual World Internet Project (WIP) has just released its 2013 report for New Zealand (conducted in July-September 2013). 2,006 respondents were interviewed, by phone and Internet, and the results compiled and published by the Institute of Culture, Discourse & Communication, AUT University. The researchers have dug deeper than ever with this year’s data, and… Read More »

New Zealand Mobile Statistics 2013

We’ve been watching the documentary series about the 1980s on National Geographic Television this week, reliving some of our misspent younger days — and we had to smile when one of the programmes retold the launch of the “mobile” phone. If you lived through the birth of what’s become a life-changing technology, you may recall… Read More »

More Sky Mobile Channels via Vodafone

On Friday Vodafone and SKY announced that Disney Channel, Playhouse Disney, Trackside, World Wrestling Entertainment and Nickelodeon have been added to the SKY Mobile TV channel line-up, joining Cartoon Network, Adult Swim, Comedy Central, E!, MTV, Discovery Channel, SKY News, SKY Sport News and pay-per-view channel Playboy. The price remains at $2.50 a week for… Read More »

FlyBuys Opts Into Hoohaa

Fly Buys is partnering with mobile marketer HooHaa to offer Fly Buys Points for receiving personalised deals, which Fly Buys Members (2.2 million of them) can opt to have sent to their mobile phones. Those who choose to opt-in will receive tailored promotional text messages, via HooHaa, and earn extra Points. According to Hoohaa, Fly… Read More »

Mobile Marketing Code of Practice

New Zealand’s Unsolicited Electronic Messages Act 2007, which came into force in September last year, includes mobile messaging within its terms of reference, and any mobile marketing should take notice of the provisions of that act. Of course, there’s a little bit more to mobile marketing than just complying with government regulation. May we direct… Read More »