Category Archives: online media

Online Overtakes TV

It’s been brewing for the last couple of years, but now it’s official (based on data reported by the UK Internet Advertising Bureau) — UK spending on internet advertising topped £1.75 billion in the first half of 2009, a rise of just 4.6 per cent compared to the same period last year. But the increase… Read More »

European Internet Usage Set To Top TV

In its just-released research study EUROPE LOGS ON – European Internet Trends of Today and Tomorrow (April 2009), Microsoft projects that “based on current growth trends, Internet consumption will outstrip traditional TV in June 2010, averaging 14.2 hours per week against 11.5 hours for TV”. Yes, that’s just June next year, just over twelve months… Read More »

Oi, Mate, Got A New Motor?

Inchcape Retail’s UK car buying website has released a detailed survey of how British motorists use the web to purchase their next motor vehicle.Autobytel, which has been selling cars online for six years, surveyed nearly 1,000 drivers who visited its website – both buyers and prospects. The Inchcape survey revealed that: 78% of men and… Read More »