Category Archives: online video

The Changing Face of Television

It’s that time of year when Kiwi broadcasters announce their new seasons, complete with high-energy showreels crammed full with the expected highlights for 2014. To see what TVNZ has in store for us next year, head to Here’s TV3’s new season lineup: In many ways, television hasn’t changed much in the last couple… Read More »

Online Video: Instant Marketing Success or Fast Failure?

Global ad agency giant Universal McCann recently described online video as this year’s digital darling. That’s all very well, but that doesn’t make online video easy. Jerry Bader of MRPwebmedia hit the nail on the head a few months back when he posed the question on LinkedIn: “Web video is quickly becoming the must-have content… Read More »

What Makes A Hot Viral Video?

What does it take to make a hot viral video — and what sorts of viewership numbers can you expect to gather if you succeed? Ad Age Digital has just begun to publish a list of the week’s Top Ten Viral Videos, powered by data compiled by Visible Measures. For the week commencing 30 March… Read More »