Category Archives: Private Label

Private Label Research

New U.S. private label research from ACNielsen, Daymon Worldwide, DemandTec and McKinsey, released earlier this month, aimed to demonstrate how retailers can build profitable customer loyalty and competitive differentiation though private label brands. Key insights (from the portion of the study developed by ACNielsen): Retailers with greater focus on private label (i.e., those with higher… Read More »