Category Archives: retail

Why Consumers Buy

The casual observer wandering through our shopping malls — or even just watching an evening’s television or leafing through retail catalogues — would be forgiven for concluding that price is the only thing that consumers care about. “Up to 50% off”, “If you can find a lower price we’ll eat it”, “Save! Save! Save!” The… Read More »

Christmas Turnover Puzzle

What are we to make of the conflicting reports about Christmas trading? The NZ Herald this morning tells us “shoppers say they are spending less. Retailers report quieter-than-usual stores.” According to the Herald, the Just Jeans store manager at St Lukes, Claire Ushaw, said the lack of shoppers was bordering on the ridiculous. “We are… Read More »

Five Secrets of Successful Product Launches

The Nielsen Company, which knows a thing or two about product performance, provides useful insights in the latest NielsenWire into some of the key requirements needed to succeed in an ever-changing marketplace. The analysis is based on 500+ recent in-market cases globally. It has become increasingly challenging to bring new products to market. Over the… Read More »

Are Retailers Finally Starting To Get It?

The US National Retail Federation’s arm, which concerns itself with matters ecommerce, tells us in its latest Smart Brief email update that: ‘One-third of retailers plan to add “buy online, pick up in store” capabilities in the next 18 months.’ [ SmartStat March 23, 2009. Source: Retail Horizons: Benchmarks for 2008, Forecasts for 2009]… Read More »

The Warehouse finally starts selling online

The Warehouse’s ecommerce site finally went live on Friday. According to The Warehouse’s CEO, Ian Morrice Kiwis “can start enjoying great bargains from The Warehouse on-line, as well as in-store.” The company “believes the time is right for this new channel offering.” Trade Me, Air New Zealand, Dick Smiths, 1-Day and many other successful Kiwi… Read More »

The Cult of The Consumer

A typical city in ancient Greece had a large open area (the agora) where local merchants could set up displays and sell their products. Merchants of similar goods had shops together in a specific area in the agora, not unlike today’s shopping districts in major cities around the world. As you might imagine, such clustering,… Read More »

Retail at the Inflection Point

The Coca-Cola Retailing Research Council Europe (CCRRCE) is an organization dedicated to the development of a better understanding of the food retailing and allied merchandise distribution business in Europe. The focus of its energies is to identify and then to study selected critical issues and, when appropriate, to present the findings in a suitable forum.… Read More »

The Serendipity Shopping Factor

There’s a wonderful, iconic statistic — seemingly unsupported by anything as trivial as hard data — claiming that “70-75% of all purchase decisions are made by the shopper as he or she is actually walking around and shopping”. It’s a figure we’ve seen bandied about many times, largely by those promoting Point Of Purchase marketing… Read More »