Category Archives: Small Business

Location, Location, Location — and Simplicity

Google Local Listing Ads, currently on beta-test in San Francisco and San Diego. It’s a really important new marketing concept, especially for small business and local retail. They’re flat rate, unlike most other Google ad offerings. This is a massive departure from Google — a whole new online marketing idea that removes the largest barrier for small business! The “science” required to master Google AdWords has been a game-killer for many entrepreneurs and business owners.

How fresh is your website?

New Zealand news site Stuff reports that an Auckland restaurant has been fined $3,000 for advertising out-of-date prices and dishes on its website. The owner of a Hendersonrestaurant pleaded guilty to breaching the NZ Fair Trading Act in relation to misleading availability and menu prices over a six-month period. A Commerce Commission investigation had revealed… Read More »