Category Archives: Social Media

New Course: Advanced Social Media Marketing

Because Social Media never stands still, we’ve developed a brand new course that has as its focus the very latest developments in the medium. This course is designed for those who already have a solid understanding of Social Media Marketing and wish to keep themselves as up-to-date as possible. The course content is reviewed monthly… Read More »

Marketing Monitor Snippets November

Pinterest prepares for Brand Pages. Pinterest has started paving the way for brand pages by launching accounts designed for marketers. Last week the social scrapbooking site launched accounts that allow marketers to sign up using business names (rather than requiring a first and last name). Kiwis who already buy daily deals online are also likely… Read More »

Google launches Google+ Pages for Business

Finally, Google+ has launched Google+ Pages for Business. To bring you up to speed with this new offering, we’ve just launched our newest ecourse, Marketing Through Google+. Click here for details. Oh, and check out this video to whet your appetite for the new service:

Another Day, Another Twitter Coup

The other big news story of the week (no, nothing to do with Rodney and Dr Don or any local politics) was of course the death of America’s Most Wanted Terrorist. It seems that social media was responsible — if not for the actual attack, then for its live tweeting across the cybersphere. Sohaib Athar… Read More »

Social Media Training — Early Bird Offer ends Monday

Every day brings new headlines on the latest developments on the Social Media front: Facebook shows it learned nothing from the Beacon fiasco with Sponsored Stories 44% of surveyed members of the American Marketing Association say that Social Media Strategy is their top focus of 2011 YouTube recommendations now powered by your friends on social networks… Read More »

Bebo to close or be sold

In most of the world, the news that Time Warner spinoff AOL is planning to either shutter or sell social networking site Bebo next month would evoke a reaction of either “Bebo? Never heard of it” or “So Facebook’s taken out another low-ranked competitor? No surprises there”. In New Zealand, however, if Bebo closes down… Read More »