Category Archives: social

Social Media Insights from Universal McCann Global Research

Universal McCann’s annual social media tracker Wave has mapped key changes in consumer uptake and usage of social media platforms for the past four years. Wave 4, released recently, reveals dramatic changes in the way that consumers are using the internet to create and share their thoughts, pictures and videos. The Universal McCann (UM) research… Read More »

Why Consumers Use Social Media

Pity the poor marketer, nose pressed against the virtual glass, peering inside the Social Media toyshop. “Why won’t they let me in to play?” he wonders. TMW, a British integrated marketing agency, wondered the same thing. As TMW’s Darran Snatchfold noted in an interview with Brand Republic: The failure of a sizeable chunk of campaigns to… Read More »

They’re Talking About You

They’re Talking About You A massive 80 per cent of people who use social networks have either chattedabout, commented on or reviewed a brand or product on an online forum or social network. That’s one of the key (and most alarming) findings of the 2007 Social Media for Brands Report, conducted amongst 698 UK adults… Read More »

Listen, But Validate

A massive 80 per cent of people who use social networks have either chatted about, commented on or reviewed a brand or product on an online forum or social network. That’s one of the key (and most alarming) findings of the 2007 Social Media for Brands Report, conducted amongst 698 UK adults aged 18-35 in… Read More »