Category Archives: Trends

Latest Digital Marketing Trends 2014

Here’s a useful roundup of the state of digital marketing in 2014, drawn from a survey of more than 500 marketers about their top digital goals and challenges this year. In the video, you’ll discover: the top objectives of B2B and B2C marketers (and how they differ) where they plan to devote most of their… Read More »

Microtrends 2011

Let’s talk Microtrends. According to Mark Penn and E. Kinney Zalesne, co-authors of the book “Microtrends: The Small Forces Behind Tomorrow’s Big Changes”, they’re the smaller trends that go unnoticed or even ignored. But even if they impact on just one percent of the population, that can be enough to create new markets for a… Read More »

Catching the Black Swans

The UK’s Office of National Statistics is reporting that 30% fewer British holidaymakers headed to New Zealand last year.That’s part of an overall drop in foreign travel by UK residents that saw 10.4 million fewer trips abroad in 2009. Our own Ministry of Tourism (observing that major economic reforms in the UK and Europe are… Read More »

Internet Trends To Ignore In 2009

Ian Lurie of Conversation Marketing has put together a compelling list of anti-trends for 2009 that deserves a broader audience. So here it is: Ian’s Top 11 trends to ignore in 2009. Analytics. Yeah, you heard me. I love analytics. But they’re gonna flop big-time in 2009 when everyone looks at everyone else and says “Holy… Read More »

08 Trends For 2008

Doctor Robert Passikoff of Brand Keys offers up eight trends that he suggests will have a direct consequences on the success – and failure – of this year’s marketing efforts: 1) There will be an ongoing emphasis on “engagement” measures. It’s been proven that real engagement is the outcome of any marketing or media initiative… Read More »

Alternative Trends For 2007

While marketers are constantly watching for alternative methods that can give them a competitive edge in over-crowded markets, Drew Neisser, CEO forRenegade Marketing identified ten trends to watch in 2007. Reported via The Wise Marketer, they include: 1. Corporate honesty at all costs Just as the new instant replay system at this year’s US Tennis… Read More »

Senior Moments

From the San Diego Transcript – but totally relevant everywhere: At 55, San Diego architect James Robbins isn’t thinking about retiring anytime soon, but he recently made a lifestyle change with those golden years in mind. He sold his home in an outlying suburb and purchased a two-bedroom, two-bath condominium in a luxury high-rise development… Read More »