Category Archives: video

The Changing Face of Television

It’s that time of year when Kiwi broadcasters announce their new seasons, complete with high-energy showreels crammed full with the expected highlights for 2014. To see what TVNZ has in store for us next year, head to http://www.2014tvnz.co.nz/ Here’s TV3’s new season lineup: http://www.tv3.co.nz/Shows/NewSeason.aspx In many ways, television hasn’t changed much in the last couple… Read More »

Vevo Launches

We discussed the new music video destination site Vevo back in October. It launches today. Check it out. PS Now would be a good time to start devising a marketing strategy to take advantage of this new online video environment. We talk about such matters in our upcoming ONLINE VIDEO MARKETING STRATEGIES FOR 2010 White Paper. Subscribe… Read More »

Vevo – what it really means for the music industry

Like music videos? Quite a few people do. Music videos and music-related content are easily YouTube’s most-popular single genre. TubeMogul did the numbers and concluded that the top five music labels alone control 64.52% of all of the views of YouTube’s top 50, and are the top five publishers of all time. Source:TubeMogul Now a… Read More »